Who are we?

MY BABY is a vast complex spanning 42,000 sq m, dedicated to making the dreams of children and parents come true.
Inside this enormous destination you will find countless attractions for children, a huge selection of products and leading international premium brands at competitive prices, the largest indoor amusement park in Israel and a shopping experience unlike any you have known. The moment you step inside, you will feel as if you have walked into the airport of your dreams.
This is a magical, one of a kind place where you can touch, experience, play and discover new and exciting things on every visit. There is something to love here at any age, from toys, gadgets and games of every kind, through clothing and footwear by the biggest brands, baby products and care, all the way to complete furniture for nurseries and children's rooms.
Service and experience are two of the most important values at MY BABY, and our professional team is here to make sure you leave with a huge smile, from the moment you arrive until long after you go.
At MY BABY everyone can fly, come fly with us!

How did it all begin?

In 1996, two entrepreneurial brothers who always dreamed big opened a small baby products shop in Yarka, covering just 90 sq m. The two, Jess and Wisam Kanaan, set out on a shared journey built around a single vision, to create a new and far more enjoyable shopping experience for families and children, the likes of which Israel had never seen.
The unique concept at the heart of the MY BABY Yarka model, Family Fun Shop, kept developing, and the shop, which grew over time and gathered a loyal following who kept coming back for the wholehearted service, the quality, the selection, the attractions and the affordable prices, became the largest centre in Israel for parent and child, drawing crowds of visitors from all over the country.
Today the brothers are still dreaming, and they aim to grow the MY BABY model all over the world. At MY BABY the sky is the limit, come fly with us!

A million customers a year cannot be wrong, join the biggest shopping experience in Israel!

Yours,

Jess Kanaan and Wisam Kanaan