We believe in the impact of happy thoughts – and so we have carved out our banner to spread joy and do good wherever we can contribute and have an impact.
MY BABY is much more than a shopping and entertainment center for the whole family – the staff is constantly engaged in giving and strives to create a better, more ethical and moral society for all of us. At My Baby, giving is receiving, and we cherish the privilege we have been given to collaborate with blessed organizations that do sacred work to create a brighter future for children all over the world.

At MY BABY, children and parents from all walks of life in Israel meet – spending time together, playing and having fun. This is the place to bring hearts closer, to get to know each other and to reduce gaps. The My baby team always has one central goal in mind – to contribute as much as we can to bridging the gaps in society and strengthening the resilience of the community in Israel. As a result, a language learning center will open at MY BABY in the future that will also contribute to bridging the gaps between the country's citizens.

MY BABY places the utmost importance on the health of its visitors and employees. That is why the BioZone system is installed throughout the complex, which uses environmental probiotics to reduce allergies, sensitivity to dust mites, bacteria and mold. The system is operated by Better Air, a company that specializes in professional and reliable treatment of bacterial and mold colonies that develop in ventilation and air conditioning systems.

MY BABY donates 500 servings of special therapeutic food each month to feed children suffering from malnutrition. This saves children's lives every month. UNICEF Israel is the Israeli arm of the International Children's Fund. We save children around the world and provide vaccines, medicine, water, sanitation, education, psychological treatment, shelter and more. We help disadvantaged populations and promote the rights of children everywhere.
With the desire to enable children with special needs to successfully integrate into the community and fulfill all their dreams, MY BABY works hand in hand with the "Wings of Karmbo" association. Together, we help children with special needs fulfill their greatest dreams, with the belief that if you believe and want hard enough, everything is possible.

"Kings of Karambo" is a unique youth movement of its kind in the world, with over 1,400 participants with complex special needs and approximately 3,600 mentors.